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The de GRISOGONO story began in 1993.
Driven by intuition, without any conscious marketing strategy,
Fawaz Gruosi decided to launch his own company, willing to share
his love of fine artwork and to express his creativity through
precious, original jewellery. Very quickly, de GRISOGONO has
developed its own style, through increasingly stunning shapes
and arresting designs.
The small Geneva-based venture
really took off in 1996. Fawaz Gruosi was reading some diamond-related
literature when he was literally astounded by the dark beauty
of a black diamond, a variety that was neglected by jewellers
at the time. Then, without imagining the revolution he was about
to trigger in the industry, he decided to dedicate an entire
jewellery collection to this fascinating stone. It was a dazzling
success that paved the way for a series of prestigious jewellery
collections that daringly broke new ground. Starting 2000, de
GRISOGNOÕs watch collections, all featuring a full measure of
Swiss watchmaking expertise, have demonstrated Fawaz Gruosi's
determination to break into the close-knit circle of high watchmaking.
In only ten years, de GRISOGONO
has made a name for itself in the world of watchmaking. The rocketing
growth of the company cannot only be explained by the creative
exuberance that distinguishes the almost twenty watch collections
initiated by Fawaz Gruosi. Beyond formal design, de GRISOGONOÕs
founder and president has constantly fostered innovation, determined
to breathe new life into the watchmaking tradition. Daring to
design forms that emphasize functions; developing original complications;
playing with design codes only to better express the art of measuring
time - these are but a few basic concepts behind the development
of de GRISOGONO's timepieces.
de GRISOGONO's expansion in the
field of watch-making is on par with its founderÕs own drive
and energy. From Instrumento No Uno to Meccanico dG, the company
has shown clear focus on combining research and innovation, daring
and character, formal strength and determination. de GRISOGONO
will pick up pace and definitively enter a new dimension.
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